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Public Participation: How to Effectively Communicate About Climate Using Research-Tested Tools
Join the Capital Climate Readiness Collaborative (CRC) and ecoAmerica's Path to Positive Communities program for an interactive webinar on how to effectively engage constituents on climate change. ecoAmerica will share their latest survey data on American awareness and attitudes on climate change and solutions, which will show that the vast majority of Americans support climate action. But key to engaging constituents in support–and in their own action and advocacy–is helping them break through motivated avoidance, and communicating about the issue in a personally-relevant manner. This includes connecting climate and health outcomes, for instance, which has proven to motivate Americans to action. ecoAmerica will share the latest research-based guidance on communicating effectively on climate and their latest resources, such as the new Path to Positive toolkit, which includes "Let's Talk Climate," "Moving Forward on Climate and Communities," Mental Health and Climate, a starter checklist on climate solutions, and many more. Special focus will be given to solutions around resilience and adaptation.

Sep 26, 2019 10:00 AM in Pacific Time (US and Canada)

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Jennifer Watson Roberts
Director, Path to Positive Communities @ecoAmerica
Jennifer Watson Roberts is the Director of ecoAmerica’s Path to Positive Communities program. Roberts was the 58th Mayor of Charlotte and has been a champion of issues related to education, equality and inclusion. Roberts has been a life-long advocate for clean air and water and for environmental justice. While Chair of the Mecklenburg County Commission, she championed a Park and Rec Master Plan, supported energy reduction and conservation in County operations, and headed a Clean Air Works initiative to reduce carbon emissions in area businesses and the County’s carbon footprint. As Mayor, she signed the Mayor’s Climate Pledge, joined the Global Covenant of Mayors for Climate and Energy, and introduced a 100% Clean Energy Resolution for the City of Charlotte.
Meighen Speiser
Executive Director @ecoAmerica
Meighen is ecoAmerica’s Executive Director, and has helped the organization achieve its mission since 2008. Before joining ecoAmerica, Meighen was the Brand Director for (RED). She was integral to the conception, launch and continued growth of the (RED) brand, and led collaboration with partners (Gap, Hallmark, Windows and more) on all consumer-facing expressions of their (PRODUCT) RED partnership. Meighen also worked at Mattel, Inc. where she held roles in brand and marketing for their consumer products division with over 1,000 worldwide licensees of the Barbie other Mattel brands. Her early career was in financial services, working in strategic and online marketing for American Express and as VP Marketing for Robertson Stephens Investment Bank. Meighen lives in San Francisco with her husband and two children.